The Direction Company’s flagship course Catalyst for Lifelong Direction
Where Business Owners, Dedicated Learners, Students, and Employees come to Find Lifelong Direction
What People are Saying About the Course
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"This course changed how I saw goal setting, failure, and how to course correct in my own life. I have noticed a difference in how I think, how I speak to myself in my own mind, and a renewed sense of determination and willingness to try. Try what? Everything- I’m braver than I was before, less afraid of failure and actually allowing myself to honestly think about where- and who- I want to be in the future."
Samantha Waite
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"I would recommend this course to anyone trying to improve themselves, a group they manage, or an organization they work for. It is helpful in understanding the necessity of clearly defining goals and what it will take to achieve them."
Nick Parras
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"I have truly loved my experience with this course. I like that it feels so different than any other books or courses I have taken; It's not like school or other assignments. This course will make more of an impact on yourself and your outlook than anything else. It just makes so much sense and I can truly see how to apply it to achieve my goals. This is awesome!"
Bryce Spencer
Are you a business leader who struggles or lacks a plan to attract, develop and retain great people?
Do you have employees with great potential who are strivers and learners, but haven’t developed the mindset and skill set to become great leaders?
Are you looking to help your people learn and implement practical knowledge and habits that they can take with them through their career and life to be even more successful?
In this podclass style course, we interview peak performers of our time who share their stories and raw insights about how they’ve used these principles to gain success. This course provides real life examples and tools that have helped both leaders and their teams shift their mindset and develop their skill set to reach new heights.
It’s Time to Take The Power Back into Your Own Hands
Why We Created Catalyst for Lifelong Direction
“If you don’t know where you’re going, you’ll end up someplace else.” -Yogi Berra
Course Objectives
Learning
Throughout the course we will share 16 key principles brought to life by people who live and embody them. Not only will you hear their stories and learn critical habits they believe helped them achieve success, but you will also get an inside look at the mistakes they made, hard lessons they had to learn and methods they used to get back on track.
Reflection
Once you have the knowledge of how others have practically applied each principle, it’s time to look in the mirror and evaluate how you have or have not been applying them in your own life. We like to call this thinking about your thinking. It’s a way to reflect upon your own actions, benchmark where you are and think about where you want to go.
Lifelong Direction
The learnings you’ll discover and the connections you make in the community are meant to extend well past the duration of the course or the year. Think of the learnings as a set of tools in your toolbox that you will continually refer to throughout your career and life. When you get lost, pull out your compass to help you find your direction and create your own unique path to success.
Want To Learn More or Ready To Register?
Meet The Peak Performers
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Founder, Kolbe Corp
Lesson: Self Confidence
Time Magazine’s Man of the Year
Bestselling author of multiple books including Conative Connection
Consultant & Advisor to Fortune 500 CEOs, University Presidents and Four-Star Generals including Microsoft, NASA, Intel, Stanford and ASU
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Founder, Functional Sports Medicine Institute
Lesson: Profiting by Failure
Personal Physician for athletes on the PGA, LPGA, ATP and WTA Tours and Ryder Cup Team Physician
Chief Medical Analyst on NBC Sports Golf Channel
Practicing ER Physician
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CEO, B&H Company & Buffett’s Candies
Lesson: The Habit of Saving
Entrepreneur since he was 8, CEO of a 3rd generation family business
35 years as a corporate leader growing the company from a single concession stand into eight distribution centers and manufacturing facilities that services the greater central and southwest regions.
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President & CEO,
Dallas Regional Chamber
Lesson: Initiative & Leadership
Former Assistant Press Secretary to President Ronald Reagan
Former President of National Baseball Hall of Fame and Museum
Former Senior Vice President for Mission Programs at National Geographic
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Former CEO, Warner Media
Lesson: Tolerance
Served as legal counsel for former NY Governor Nelson Rockefeller and White House aide during the Gerald Ford Administration
Former President, CEO and Chairman of the Board of Time Warner
Former Chairman of the Board for CBS, Citigroup and Estee Lauder
Member of the economic advisory team for President Barack Obama
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Founder, The Bo Eason Experience
Lesson: Imagination
Top Pick Houston Oilers, 5 year NFL All-Pro Career
Playwright, Producer & Actor of Broadway Play, Runt of the Litter
National Best Selling Author, No Plan B for Your A Game
Speaker and Leadership Coach to Clients such as Morgan Stanley, Mass Mutual and Merrill Lynch
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Creator, Entrepreneurial Leap
Lesson: Self-Control
Founder of EOS Worldwide (EOS - Entrepreneurial Operating System)
Led an international team of over 650 professionals with over 200,000 companies using the EOS tools
Author of multiple books including award winning, best-selling book Traction: Get a Grip on Your Business with over two million copies sold
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Founder, NB3 Foundation
Lesson: Concentration
12-year PGA career including four tour wins and a spot on the 2000 Presidents Cup
10 year career on NBC-Golf Channel Broadcast Team
Named Top 100 Sports Educators in the World
Inducted into the Stanford Athletic Hall of Fame in 2014
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CEO, Semper Capital
Lesson: Tolerance
Leads and manages $2B+ in assets at Semper Capital
Founder and CEO of True North
Former Associate Principal at McKinsey & Company
Served as Captain and Infantry Officer in the US Marine Corps
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Founder, Rooftop Leadership
Lesson: Cooperation
23 year military career with an 18 year duration as a Green Beret specializing in high impact missions all over the world
Contributor on CNN, Bloomberg, Fox Business News and Wall Street Journal Radio
Writer, Producer and Actor of Last Out, a play that has honored over 75 gold star families
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Vice President of Sales & Marketing,
C. Cretors and Company
Lesson: Enthusiasm
Starting as a sales representative, she climbed the ranks in her 30 year career to become the first female executive in C. Cretors history
Author and educator with a passion to travel, she has traveled to over 80 countries and all 7 continents bringing a unique perspective on how to achieve success in the face of adversity
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Chairman Emeritus of the Board, National Hispanic Cultural Center & Foundation
Lesson: The Golden Rule
Chairman and CEO of Manuel Lujan Insurance Agency
Former Chairman of the State Economic Development Commission
UNM & NMSU Foundation Board
Honorary Doctorate Degree from New Mexico State University
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President, David Martin & Company
Lesson: Accurate Thought
International #1 Best Selling Author, Free the Genius
Advisor and Consultant to thousands of executives for two decades across the globe for clients such as Capital One
Creator of Mind2Win Program
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Head Coach, Wichita State University Baseball
Lesson: Pleasing Personality
Top 40 recruiting class for seven years in a row
Awarded NMSU Athletic Community Service Award four years in a row
Produced the top baseball draft pick in New Mexico State History for five consecutive years
Join us!
Register for the course & join the community to find your direction.
Individual Access
$749.00
Register for yourself or gift the course to someone else.
Group Access
Interested in bringing this course to a group of employees, students or more? Inquire about bulk pricing.
